Great to see the delicious Sara Lee Incredibly ice cream and cheesecake range hit stores.
I worked with the passionate creative director Lisa Hastings and Vibe Creative team with styling by Nicole Szabason to create these images.
The cheesecakes were lit through diopters to isolate and hero the slice. while the ice cream was a particular challenge as we wanted to capture the final image in 1 shot and with 10-15 hero scoops needed you can imagine we had to work fast… who said action photography isn’t needed in food.
Many a cheesecake and ice-cream tub were eaten in the making… but who could resist 🙂