I had the pleasure of working on a few projects for the launch of the new Powerade ION4!
One of my favourites includes a piece you may have seen on many a bus shelter recently. As well as the bottle and background images we mixed flash with hand held long exposures to give light burst inspiration for the final piece. My kind of fun!!!
Project – Powerade ION4
Photography – Ben Cole @ Ben Cole Photography
Production and Retouching – Paul Baron @ One20
Art Direction – Phill Harkness @ Ogilvy
Account Service – Amelia Deakin @ Ogilvy