Product Photography for WD40

I remember using WD40 on my bike as a kid so it was a brand I was excited  to work on as a product photographer!

I was recently commissioned by The Marketing Syndicate to create a range of imagery for new WD40 products Low Odour and EZ-Reach for the launch. Images were shot from the back end of the video requirements and still images were used across digital, social and print platforms

The images we created were to fit a brief coverage of hero products and a range of lifestyle images advertising the benefits of the new products. The shoot was on location in North Sydney and shoot over a half day.
Something I did learn was this product has over 2000 uses !