I have recently been involved in creating regular photography for Woolworths overt the past 12 months building a range of informative fresh produce recipe style content for social media and digital advertisement and with Spring in full swing what a perfect time to share these bright colourful recipes.
The projects were created with Agency Leo Burnett Sydney and involved me bringing a team together including a food stylist, talent with hair and makeup for the instructional items, propping and of course me as the food photographer. Images were for various social media campaigns and were simple at home recipes to show some exciting ways to use and prepare in season produce.
We created a natural style set with flash lighting to have a daylight feel and shot projects on a Canon 5D.
Recipe based produce photography by Ben Cole Photography